Preparing Your Capability Statement
A well-designed, information-filled Capability Statement is an excellent tool for you to use to present your company at conferences such as the GCA 2020 Opportunities EXPO. Your Capability Statement enables your business to stand out from your competitors even after the event has ended. It’s also a great tool to send in a follow-up email. Capability Statements should be clear and concise, while including the following information
How do you format your capability statement?
Your capability statement is a one-page document that enables a prospect to gain a snapshot of your firm.
What are the individual parts of your capability statement?
#1: The first part of your Capability Statement should include the following information:
- Your company name, logo, tagline (if you have one) and your certifications
- Your contact information, including the best number to reach you. If you have more than one office location, be sure to include that.
- If you have a photo, you may include that. Or better yet, a photo of you on a job site is another effective way to send an excellent message about your company.
#2: Company Information
The next section of the Capability Statement should include in the briefest way possible, information about your company, services, top projects and best clients. Bulleted lists are usually the best way to present this information. Bulleted lists are the best form to use.
#3: How Do Buyers Find You?
Especially for government procurements, businesses are classified by identification numbers, certifications and industry codes.
On Your Capability Statement be sure to include your DUNS number. The D-U-N-S Number is a unique nine-digit identifier for businesses. It is used to establish a Dun & Bradstreet business credit file, which is often referenced by lenders and potential business partners to help predict the reliability and/or financial stability of your company.
Your Employer Identification number – usually called your EIN number. The Employer Identification Number (EIN), also known as the Federal Employer Identification Number (FEIN) or the Federal Tax Identification Number. Is a unique nine-digit number assigned by the Internal Revenue Service (IRS) to businesses operating in the United States.
Also, be sure to include your state and federal certifications on your capability statement.
Listing Your Company Codes
Procurement in the public sector will require that you identify specific codes that represent what your company does. There are several different codes that may be used to classify your company. These are NAICs codes and NIGP Codes. Check out several websites to help you navigate these code systems:
>> NIGP Codes
#4: The Next Step -- Differentiate Your Company From Your Competitors?
What information and what data would distinguish your firm from your competition? If you have room, be sure to add this information efficiently and briefly. Your competitive differentiators are likely the reasons a buyer will want to speak with you, or at least schedule a second meeting to learn more about your firm.
Get Ready to Present Your Capability StatementIn addition to a genuine smile and an efficient business-like manner, your Capability Statement is one of your best tools for making an excellent introduction and building new relationships. It’s your best business suit on paper!